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It goes without saying that the holiday season is also the gifting season. During this time of the year, people actively indulge in gift shopping and buy thoughtful presents not just for friends and family, but also for colleagues, clients and bosses. Gifting in the corporate world is an important affair. As a part of the marketing mix, it goes a long way in maintaining successful business relationships. Considered as a good gesture, it is also a great way to show appreciation for a good job. However, while it is easier to decide gifts for close ones, it becomes a little difficult when it comes to corporate gifting.
For the holiday season, gift baskets make for an ideal present. The key lies in selecting the items carefully and in getting them packaged in an attractive way. Chocolate baskets, fresh fruit baskets, wine baskets, spa baskets or even a gardener’s gift basket are some ideas that you can choose from. A lot also depends on the recipient and the budget. Suppose, if you are thinking of gifting a wine basket to a high-end client, you will surely like to include premium wine or champagne. The same goes for a spa basket. You can also adjust the size of the basket after considering the number of people who may be sharing it.
If you are stuck with ideas, here are some important tips to consider before you get started.
Make the most of the holiday season to spread joy and cheer with well-thought of gifts for people who matter the most for your business. Give them another reason to be happy this season.
Written by: Harneet